Phronesis Leadership
Direction. Growth. Wisdom.
At Phronesis Leadership, we guide boards, CEOs, and leadership teams to navigate complexity with clarity, grow cultures with purpose, and lead with a steady compass—wherever the terrain.
Our Philosophy
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A world led by wise, courageous, and purpose-driven leaders — shaping a future of clarity, humanity, and enduring impact.
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We ignite a global movement of wise, purpose-driven leadership — empowering individuals and organizations to grow with clarity, lead with courage, and leave a lasting impact.
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Applying deep insight to real decisions and guiding others with discernment and clarity.
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Anchoring every choice in clarity, intention, and meaningful contribution to people and organizations.
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Embracing change with bold leadership, even in the face of uncertainty or resistance.
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Building relationships rooted in trust, transparency, and long-term alignment.
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Striving for high standards while remaining grounded, open to growth, and respectful of others.
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Honoring diversity of thought, background, and belief to build inclusive and adaptive leadership solutions.
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Championing lifelong learning, personal evolution, and continuous capability building.
Meet the Founder
Transformational Leader | Aligning Systems, People & Purpose | Executive Coach
Rashid Al Kindi is the Founder of Phronesis Leadership, a leadership advisory firm built on the principle of phronesis — practical wisdom in action.
With over two decades of leadership experience in aviation, engineering, and other high-risk industries, Rashid advises boards, executives, and senior teams on how to navigate complexity with clarity, purpose, and strategic alignment.
A seasoned board member and PMP-certified project leader, he has led large-scale transformations in safety, culture, and operational performance across both public and private sectors.
Rashid is a PhD researcher at Cranfield University, where he explores the impact of organisational culture, leadership, and decision-making on safety performance in high-risk environments. He currently serves on the boards of several prestigious regional and institutional organisations, contributing strategic oversight and cultural insight at the highest levels.
His work is grounded in deep expertise in safety leadership, quality management, and project execution — and in the belief that leadership should create alignment, build trust, and drive sustainable impact.
We can help.
Clarify leadership & culture
We help leaders and organizations align leadership behaviors with culture and purpose — creating clarity at every level.
Navigate change and transformation
We support leaders and teams through major change initiatives — building resilience, trust, and alignment.
Expand your potential
We coach and develop leaders to enhance their presence, decision-making, and ability to lead effectively under pressure.